8.4
Materiality and Sustainable Development Goals

Materiality determination

Some years ago, Accell Group drew up a list of relevant aspects on the bases of a dialogue with its stakeholders and aspects that are relevant in society and the (bicycle) market.  In 2016, Accell adjusted the list slightly and placed it in a matrix.

At the end of 2017, Accell Group used an online survey, via research bureau GFK, to put these aspects to around 150 external stakeholders (business partners, specialist retail network, (local) government authorities, sector associations and advocacy groups,  suppliers and analysts/shareholders), plus 100 internal stakeholders. In addition, Accell sent a questionnaire to some 4,500 consumers from GFK’s consumer panel in France, Germany and the Netherlands.

In the online survey, the material aspects of the materiality matrix of 2016 (including explanation) were put to the respondents. We asked them to indicate for each aspect to what extent the respondent believed it has an impact on the group they represent, society as a whole and on Accell Group. Respondents were also asked to rank the various aspects in terms of importance and had the chance to add what they believed to be missing aspects.

The purpose of the survey is to gain insight into which aspects are truly important (material) to Accell Group in the eyes of both internal and external stakeholders and to identify potential risks or opportunities. This feedback will be used as input to tighten Accell Group’s (CSR) policy and action points.

The outcome of the online survey will be discussed during a round table session at board level in early 2018 to arrive at a final ranking. The (current) highly material aspects are described in the table below.

 



Customer satisfaction



DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
In addition to satisfaction with a high-quality product, buying convenience and availability, good information and a focus on customer safety, both in terms of regulations and product development and in use, are important factors that make an implicit contribution to client satisfaction.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Consumers, retail trade network, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
No indicators at group level. Brands have their own methods for monitoring this aspect.


Innovation &
design

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Providing distinctive products that surprise customers without compromising on safety and sustainability.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Accell Group companies, consumers, retail trade network, industry bodies.

KEY FIGURES AND PERFORMANCE INDICATORS
number of prizes and awards
• number of patents and model protections


Profitability

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Improving profitability by implementing our strategy, and always from the perspective of customer satisfaction, so this actually bolsters our relevance in the long term, rather than undermining it.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Shareholders and banks, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
Net turnover
• EBIT margin
• Net profit
• ROCE


Health &
Safety

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Compliance with legislation and regulations, but first and foremost attention to improving the health and safety culture within the company.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Employees, public sector, industry organisations, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
Hours of absenteeism due to illness
• Hours of absenteeism as a result of accidents


Supply chain

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Optimisation of the supply chain to increase reliability of deliveries, reduce lead times and respond more effectively to changes in consumer demand.

As an important player in the mobility chain, accept responsibility to encourage sustainable operations among partners on both the suppliers’ side and the distribution side.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Shareholders and banks, public sector, industry organisations, suppliers, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
• Assessment suppliers in terms of employment practices, human rights and environment
• Number of REACH assessments and % deviations

 


Employment

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Making a socio-economic contribution to the regions by providing local employment in a broad spectrum of activities. We do not necessarily demand more than is required for the job, which creates opportunities for people with less education and people with difficulties accessing the labour market.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Employees, public sector, industry organisations, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
Number of employees and various categorisations


Risk management

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Continuous safeguarding and monitoring of the effectiveness of our risk management and internal control systems, for the optimum management of risks to the company and to the environment.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Shareholders and banks, public sector, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
• Qualitative indicators


Distribution

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Creation of the maximum coherence between offline and online channels, geared towards providing the best possible service to consumers in every possible way.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Consumers, retail trade network, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
• No indicators at group level. Brands have their own monitoring methods.


Working
capital

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Optimisation of working capital should ensure a healthy balance between the capital required to deliver what customers want and the availability of cash to enable investments in the strategy.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Shareholders and banks, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
• Turnover rate inventories, receivables, payables
• Working capital as % of turnover
• ROCE


Healthy &
green mobility

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Playing a leadership role when it comes to making mobility more sustainable, reducing congestion, reducing CO2 emissions and improving the living conditions in urbanised areas. Playing a proactive role in society to promote more exercise, sports and a healthier lifestyle, safety in terms of cycling conditions, infrastructure and bicycle products.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Retail trade network, shareholders and banks, industry organisations, Accell Group companies, consumers, public sector, suppliers.

KEY FIGURES AND PERFORMANCE INDICATORS
• % sustainable commuter traffic
• Amount spent on sponsoring


Job satisfaction &
welfare

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Providing an open and professional culture in combination with an inspiring working environment that suits the personal abilities, talents and ambitions of employees. Providing good training and career prospects with attention for personal circumstances and health, and with due care for a safe working environment.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Employees, Accell Group companies, public sector.

KEY FIGURES AND PERFORMANCE INDICATORS
Hours of absenteeism
• Number of hours of training and education
• Employee evaluation in terms of satisfaction, engagement and enthusiasm 
 


Energy
consumption

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Reducing energy consumption primarily in assembly, paint shops, lighting and heating of our production facilities, warehouses and offices.

 STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Accell Group companies, public sector, industry organisations, shareholders and banks.

KEY FIGURES AND PERFORMANCE INDICATORS
Amount of energy consumption
• Amount of emissions
 


Sustainable
production

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Production of bicycles with the lowest possible impact on the environment, reduction of waste and energy consumption, attention paid to the use of packaging and safe materials.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Industry organisations, suppliers, public sector, Accell Group companies, shareholders and banks.

KEY FIGURES AND PERFORMANCE INDICATORS
Environmental impact packaging materials
• Environmental impact waste
 


Governance

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Compliance with a sound governance policy means making responsible choices in political, social, economic and ethical terms and communicating this transparently. 

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Employees, shareholders and banks, public sector, industry organisations, suppliers, Accell Group companies. 

KEY FIGURES AND PERFORMANCE INDICATORS
Qualitative indicators


Intellectual
property

DEMARCATION INSIDE AND OUTSIDE THE ORGANISATION
Recording and protecting intellectual property rights (such as patents), related to our brands and the technologies and designs of our bicycles.

STAKEHOLDER GROUPS THAT PRIORITISE THIS ASPECT
Shareholders and banks, Accell Group companies.

KEY FIGURES AND PERFORMANCE INDICATORS
Number of patents and model protections
• Qualitative indicators to combat counterfeiting and patent infringements

 

Sustainable Development Goals

Accell Group also recognises the importance of the Sustainable Development Goals (SDGs) drawn up by the United Nations. As a first step, we have determined the goals that we can contribute to as an organisation and the extent to which we do so already. In 2018, we will continue to refine our CSR strategy and that will also include our contribution to the SDGs.
 


Accell Group also recognises the importance of the Sustainable Development Goals (SDGs) drawn up by the United Nations. As a first step, we have determined the goals that we can contribute to as an organisation and the extent to which we do so already. In 2018, we will continue to refine our CSR strategy and that will also include our contribution to the SDGs.


• Bicycles are naturally contributing to good health and well-being. By promoting sustainable commuting Accell Group stimulates their employees to be in good health.
• Not only does the product stimulate physical activities, but it can also help in reducing CO2-emissions of mobility. Accell Group contributes to safer traffic and less pollution.
• We encourage our suppliers to live up to our social and environmental standards.

 

• Accell Group stimulates personal development by offering sufficient education hours in a year. An average of 15 hours of education per year is the standard from 2018 on.
• Accell Group sponsors the World Bicycle Relief in their goal to educate young people in developing countries.

 

• Due to the labor-intensity of the product and the fact that most of the suppliers are based in developing countries, Accell Group automatically contributes to economic growth and work. With the RSI audits we make sure this work is in line with our standards.
• Accell Group supports organizations in their lobby for a level-playing field and wants to stimulate economic growth in a fair way.

 

• The nature of the product contributes to a sustainable city and healthier communities. Safe and clean cities are necessary for the users of our product.
• Accell Group contributes in providing access to sustainable and safe traffic, not only by producing bicycles, but also by sponsoring local, regional and international initiatives.

 

• For a responsible use of bicycles, a safe and sustainable product is needed. Accell Group contributes to the development of the highest safety standards, of which our products fulfill to.
• AAccell Group aims to reduce their waste, packaging and energy consumption and is working towards a sustainable and socially compliant supply chain.

 

• By being a member of several initiatives and committees, Accell Group helps in promoting open trade, increasing exports of developing countries and enhance international support for capacity-building in developing countries.